PR NEWSWIRE: Block Party Suites and AEG Midwest Partner to Bring the Jägermeister Live Lounge! to Summer Music Festivals
DALLAS, April 25, 2016 /PRNewswire/ -- Block Party Suites, a company that utilizes repurposed shipping containers to provide premium hospitality options, has partnered with AEG Live and Danny Wimmer Presents, promoters of the World's Loudest Month – which features some of the biggest rock festivals in the country – to bring the brand new, interactive Jägermeister Live Loungeto five of this summer's most anticipated music festivals, including: Monster Energy Welcome to Rockville (Jacksonville, FL), Monster Energy Carolina Rebellion (Concord, NC), Northern Invasion (Somerset, WI), Rock on the Range (Columbus, OH) and Rocklahoma (Pryor, OK)
As part of the agreement, Block Party Suites will deliver two of their twenty-foot suites to each festival to create a unique activation space for Jägermeister. By combining Block Party Suites containers with additional temporary infrastructure, festival attendees will experience a complete audio-visual experience, a rooftop viewing deck, high-end indoor / outdoor furniture and climate control options. In addition, Block Party Suites will design and install custom signage for each unit. By offering full creative services, in addition to turnkey logistics management, Block Party Suites is setting itself apart from all other temporary hospitality infrastructure.
As part of Jägermeister's first-ever interactive Live Lounge, concertgoers can participate in a lip synch battle that will be hosted by a local DJ. Jägermeister will also be serving ice-cold shots as well as craft cocktails such as the metal sour created by Jägermeister's Brand Meister Willy Shine.
"We're looking forward to touring the summer music festivals with AEG Live, Danny Wimmer Presents, and Jägermeister," said Adam Ward, CEO, Block Party Suites. "Festival attendees are seeking smaller, exclusive areas, within the larger event footprint to create one-of-a-kind moments. We are pleased to partner with these great companies to provide festival attendees with an engaging and innovative hospitality option that meets their expectations."
"With the summer festival season approaching, we searched for a partner that could make our sponsor activations look professional and exciting. We also put a high value on the partner's ability to move quickly from festival to festival," said Chris Thomas of AEG Live. "Block Party Suites unique combination of creative agency and logistics manager caught our attention, as did their distinctive design of repurposed shipping containers."
"Since its inception, Jägermeister has been a major sponsor of World's Loudest Month and this year we wanted to bring music fans a new way to interact with their favorite drink," said Jack Carson, director event marketing at Sidney Frank Importing Co., Inc. "By utilizing Block Party Suites containers and their expertise on creating pop-up fan communities, Jägermeister fans are in for an even more memorable experience at each event."
ABOUT BLOCK PARTY SUITES
Block Party Suites is leading a shift in high-end hospitality as it reimagines and repurposes shipping containers to introduce premium suite options for use at major sports events and music festivals. To see how their suites have been used by some of the most prominent colleges, teams and brands, visit www.blockpartysuites.com.
ABOUT AEG LIVE
AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance. AEG Live is comprised of touring, festival, broadcast, merchandise and special event divisions, fifteen regional offices, and owns, operates or exclusively books thirty-five state-of-the-art venues. The current and recent concert tour roster includes artists such as Alicia Keys, Bon Jovi, Carrie Underwood, Enrique Iglesias, Jennifer Lopez, Justin Bieber, Kenny Chesney, Leonard Cohen, Paul McCartney, Taylor Swift, The Rolling Stones, The WHO, Trey Songz and Juanes. The company is also currently producing residency shows at The Colosseum at Caesars Palace in Las Vegas including Celine Dion, Rod Stewart and Shania Twain and is the exclusive promoter at The Joint at Hard Rock Hotel & Casino Las Vegas. AEG Live is also the largest producer of music festivals in North America from the critically acclaimed Coachella Valley Music & Arts Festival to Stagecoach Country Music Festival and New Orleans Jazz & Heritage Festival. www.aeglive.com
ABOUT DANNY WIMMER PRESENTS
Since 1993, music industry veteran Danny Wimmer has been producing concerts and festivals, both large and small. In 2011, he formed Danny Wimmer Presents, which now produces several of the largest rock and alternative festivals in the U.S. By combining A-list talent with local cuisine and culture, DWP has become recognized within the industry for delivering the highest-quality entertainment experiences to fans, artists, sponsors, partners and host cities. DWP creates memorable and all-encompassing festival experiences, leaving both consumers and partners with lasting and meaningful impressions. With 580,000 fans attending all DWP festivals in 2015, and 10 billion media impressions, DWP will continue to add new music festivals to its already stellar portfolio, which includes Rock On The Range, Monster Energy Aftershock Festival, Monster Energy Welcome To Rockville, Monster Energy Carolina Rebellion, Louder Than Life, and Monster Energy Rock Allegiance, among others.
Introduced 80 years ago, Jägermeister, German for "Master Hunter," is the second largest selling imported liqueur in the United States. Ranked 8th by Impact International's definitive Top 100 Premium Spirit Brands, this herbal liqueur is one of the most successful premium brands worldwide and available in 117 countries around the world. The iconic taste of Jägermeister is not left to chance but is due to decades of experience, a safely guarded secret recipe consisting of 56 natural herbs, blossoms, roots and fruits including star anise, cardamom, cinnamon and ginger roots, and 383 quality checks. The botanical ingredients are extracted in their raw, unprocessed form through a gentle, weeks-long process of cold maceration to create Jägermeister's base. The base, housed in more than 400 oak casks, then "breathes" for one full year, which is key to creating the complex and balanced flavor of Jägermeister's legendary taste profile. Jägermeister Liqueur is 35% Alc. /Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY. SFIC is a wholly owned subsidiary of MJUS. Visit www.jagermeister.com, www.facebook.com/jagermeisterusa or www.instagram.com/jagermeisterusa for additional information. DRINK RESPONSIBLY.
For additional information contact:
Steve Gilman, Email or (908) 295-7754