SPORTS BUSINESS DAILY: Brewers Partner With Block Party Suites To Deliver Unique Tailgate Experience

The Brewers partnered with Dallas-based Block Party Suites to "create the Brew City Bar on the east side of the Miller Park parking lots," according to James Nelson of the MILWAUKEE JOURNAL SENTINEL. The free-admission bar will be "open for about 40 games this season," starting with today's Opening Day matchup against the Rockies. Brewers COO Rick Schlesinger said, "This is a tailgate world that we live in. I expect this will be very popular." Block Party Suites co-Founder & COO Steve Gilman said that the idea is "built around the creative use of repurposed shipping containers." The company "owns a dozen such shipping containers and has used them at college football games and at outdoor venues operated by concert promoter Live Nation." Gilman said that eight containers "create a large party club" for SMU football fans in Dallas. He said that the Miller Park bar is the company's "first partnership" with a MLB team. The bar also will be "available for private events through the Brewers group sales office." The beverage offerings will be "supplied by Brewers' concession partner Delaware North, and the proceeds split between the club, concession company and Block Party Suites"